By Shefali Kapadia
After Bolthouse Farms announced plans to acquire Evolution Fresh from Starbucks, Bolthouse CEO Jeff Dunn described the purchase as a “perfect fit.”
Evolution Fresh’s high-end portfolio would slot neatly into Bolthouse’s premium lineup of refrigerated juices and smoothies, Dunn told CPG Specialist. Bolthouse contracts rail service from Bakersfield, California, to Chicago, which would expand Evolution Fresh’s mostly West Coast distribution. And there’s plenty of runway for the cold-pressed juice category, he said.
“We can add value to them in our core channels. And they can add a lot of value to us in their core channels,” Dunn said.
SHEFALI KAPADIA 