A Look at PepsiCo’s Journey Inside Web3 and the Metaverse

By Shefali Kapadia

CHICAGO — One morning in 2007, Kelly Ripa and Regis Philbin were hosting their TV show on ABC, discussing the debut of the iPhone. Talking on the phone through an iPod? “Ridiculous,” was Philbin’s conclusion. That bit was comedic then, and it still is now, but for a different reason.

The TV show clip played during a session at the Retail Innovation Conference and Expo in Chicago last week and elicited a laugh from attendees, many of whom had iPhones in their laps.

But where smartphones were 15 years ago is a similar place to where Web3 is today. It’s an iteration of the internet based on decentralized technologies, such as blockchain, that aren’t owned by tech companies.

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