By Shefali Kapadia
Consumers on social media were loud and clear about their thoughts on Grillo’s Pickles. They loved the pickles, but hated the packaging.
Pickle juice leaked or spilled in the refrigerator, and consumers reported hurt fingers or broken nails when opening the lid, according to Eddie Andre, vice president of branding at Grillo’s Pickles. “We knew the jar was our biggest consumer pain point,” Andre said in an email.
Grillo’s took the years of consumer feedback to heart and worked with its packaging partner, Berry Global, to develop a solution. It settled on a lid change, switching from a model that lifts up to a continuous thread closure design, which debuted this spring and is in the process of rolling out to store shelves.
“Now you can twist off the lid with no spills or sore fingers,” Andre said.
SHEFALI KAPADIA 