By Shefali Kapadia
Four Seasons’ bed linens and JW Marriott’s shampoo aren’t just for guests staying in the hotels anymore. The items are available for sale on dedicated websites, so customers can cozy up in Four Seasons sheets at home, or wash their hair with JW Marriott Ylang Ylang Shampoo in their own shower.
For decades, selling in-room items has been a powerful way for hoteliers to earn revenue and enhance the guest experience. With the advent of e-commerce, luxury hotel chains could more seamlessly sell and ship products, forging deeper connections with their guests and reminding customers of the brand in everyday life.
“When our guests use a candle with a signature scent from one of our hotels or sleep on their own hotel mattress at home, they are transported back to their hotel stay,” said Dana Hopp Peritz, vice president of retail and experiences at Marriott International.
SHEFALI KAPADIA 