By Shefali Kapadia When Sherri Garner Brumbaugh first looked into a NASCAR sponsorship for her trucking company, she wasn’t sure how to make it work. She wondered how a regional carrier would stack up against big national brands like Menards and Lowe’s. “It seemed like such a reach for a company like mine,” said Brumbaugh,Continue reading “Trucking companies think outside the box to build brand recognition”
Author Archives: sk3705a
Energy drinks buzz with new designs and sustainable packaging
By Shefali Kapadia When energy drink manufacturers work with packaging supplier WestRock on projects such as rethinking their multipacks, they have a few requests. “We see the ongoing ask of us as suppliers to do things better, faster, cheaper, more sustainable,” said John Perkins, vice president of global packaging systems at WestRock. It may seemContinue reading “Energy drinks buzz with new designs and sustainable packaging”
At the Panama Canal: Booking slots open up at a waterway on the mend
By Shefali Kapadia Visitors to the Panama Canal’s Miraflores Locks would have little indication something is amiss. The sun glistens on the water, which appears plentiful in the locks. Ships, carrying everything from containers to petroleum, await their turn. It’s an elegant dance — gates open, tugs pull the ship, water is pumped out andContinue reading “At the Panama Canal: Booking slots open up at a waterway on the mend”
From Coke to Hershey, CPGs search for their sweet spot in pack size
By Shefali Kapadia One pack, two pack, big pack, small pack. While CPG companies’ packaging strategies are far more complex than a Dr. Seuss book, the general principles hold true. As companies adjust or add pack sizes to meet changing consumer preferences, there are new implications from production to recycling. “They’re going to have to makeContinue reading “From Coke to Hershey, CPGs search for their sweet spot in pack size”
What’s old is new: Food and beverage brands put a modern spin on retro packaging
By Shefali Kapadia Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last spring, Kellogg Canada ran a campaign that tapped into those memories. The food giant released nostalgic versions of cereal brands and their mascots, fromContinue reading “What’s old is new: Food and beverage brands put a modern spin on retro packaging”
Why carriers, shippers use drop and hook in good times and bad
By Shefali Kapadia Shipper and carrier needs ebb and flow with the cycles of the market, but one particular service remains in high demand: drop and hook. The practice involves a carrier dropping off one trailer at a dock and attaching another pre-loaded one, rather than live loading. The programs are popular among carriers, drivers,Continue reading “Why carriers, shippers use drop and hook in good times and bad”
‘Nightmare’ at Anheuser-Busch: Delayed Pay Raises, Layoffs, Surveillance Frustrate Employees Amid Bud Light Fallout
By Lauren Elkies Schram Anheuser-Busch InBev was ill-prepared when its partnership with an influencer who identifies as transgender, Dylan Mulvaney, stoked swift backlash. On April 1, Mulvaney posted a video on Instagram promoting a Bud Light NCAA March Madness contest. The sponsored post included a custom can of beer with Mulvaney’s face on it, commemorating her first year of gender transitioning. Some factions of conservativeContinue reading “‘Nightmare’ at Anheuser-Busch: Delayed Pay Raises, Layoffs, Surveillance Frustrate Employees Amid Bud Light Fallout”
Does Size Matter? A Look at CPGs’ Largest Warehouses
By Shefali Kapadia About 60 miles west of Chicago, bricks are being laid for a 775,000-square-foot building. That facility, in 2025, will be home to a Kraft Heinz distribution center. The maker of Lunchables and Mac & Cheese deemed the facility “one of the largest automated CPG distribution centers in North America,” when it announced its $400 million investment to construct the warehouse.Continue reading “Does Size Matter? A Look at CPGs’ Largest Warehouses”
Hershey’s Work Model: Deep Work Mondays and Pizza Wednesdays
By Shefali Kapadia HERSHEY, Pa. — On a Thursday at Hershey’s headquarters these days, the building is neither empty nor full. A group filters into a small conference room for an in-person meeting and fills every chair. A bank of cubicles on the upper floor sits largely vacant, and the handful of employees sitting there speak toContinue reading “Hershey’s Work Model: Deep Work Mondays and Pizza Wednesdays”
Breaking: Anheuser-Busch to Lay Off Workers in ‘Every Corporate Function’
By S.L. Fuller Anheuser-Busch is eliminating jobs “across every corporate function,” a spokesperson said via email, which will result in layoffs “representing less than 2%” of its U.S. workforce. The CPG employs more than 19,000 people nationwide, which means 2% would be about 380 employees. A report from The Wall Street Journal said an internal restructure eliminated corporate and marketingContinue reading “Breaking: Anheuser-Busch to Lay Off Workers in ‘Every Corporate Function’”
SHEFALI KAPADIA 