Reporting

How NASA is using AI and digital twins to replicate outer space on Earth

By Shefali Kapadia When NASA’s Mars rover, Perseverance, needs to move from point A to point B, it’s not as simple as plugging in GPS directions. The rover has to avoid boulder fields, sand dunes, and steep slopes on a foreign planet. To help chart a course for Perseverance, NASA has enlisted the help of… Read more
Inside CPG’s AI advertising boom, from Super Bowl spots to synthetic focus groups

By Shefali Kapadia Coca-Cola’s holiday ad and Svedka’s Super Bowl commercial share more in common than promoting a beverage — both were generated with the help of AI. The technology is catching on at consumer goods companies, with marketing leaders adding AI to their processes on both the creative and strategic sides. As a result, assets and… Read more
Second-chance hiring continues to gain traction among major manufacturers

By Shefali Kapadia Drew Crowe had been incarcerated multiple times and was stuck in a vicious cycle, as he described it: getting “locked up,” lacking skills and having no idea how to craft a resume or secure a job. Crowe found a turning point when a manufacturing employer hired him to work as a third-shift… Read more
How Chicago’s outskirts rose to national intermodal dominance

By Shefali Kapadia A truck drives out of an Amazon fulfillment center in Joliet, Illinois. Another hauls an intermodal container into a nearby BNSF’s Logistics Park. And another pulls into a Lineage warehouse to pick up a refrigerated load. It wasn’t always like this in Joliet, located in Will County to the southwest of Chicago.… Read more
Meet The World’s Top Companies For Women 2025

By Shefali Kapadia When Karin Hoeing first joined BAE Systems, a U.K.-based global defense, security and aerospace company, nearly eight years ago, she was the only woman on the executive committee. But that wasn’t the only thing that made her stand out: She is German, unlike her mostly British and American male peers at the… Read more
AI commerce portends potential fraud

By Shefali Kapadia The idea of a robot automatically buying a consumer the perfect new pair of jeans is no longer a futuristic pipe dream. It’s a reality occurring now through the advent of agentic commerce, in which AI agents make purchases on consumers’ behalf. In fact, Mastercard cardholders will have agentic AI shopping access in time for… Read more