Reporting

  • Social media-driven redesigns: Lessons from a packaging pickle

    Social media-driven redesigns: Lessons from a packaging pickle

    By Shefali Kapadia Consumers on social media were loud and clear about their thoughts on Grillo’s Pickles. They loved the pickles, but hated the packaging. Pickle juice leaked or spilled in the refrigerator, and consumers reported hurt fingers or broken nails when opening the lid, according to Eddie Andre, vice president of branding at Grillo’s… Read more

  • Meet America’s Best Banks And Credit Unions In Each State 2024

    Meet America’s Best Banks And Credit Unions In Each State 2024

    By Shefali Kapadia Leslie Weist knew she was assuming significant risk when she decided to secure a loan two years ago to construct a new building for her small Ohio-based business, Michael Byrne Manufacturing. So, it was critical to be able to count on the financial institution she chose as her lender. Picking the right… Read more

  • Farmers Aren’t Keeping Up With Oat Milk Demand

    Farmers Aren’t Keeping Up With Oat Milk Demand

    By Shefali Kapadia “Oat milk latte!” “Cappuccino with oat milk!” A barista’s voice rises above the clamor of a café, as drinks appear on the counter. Scenes like this play out all across America today, with oat milk rapidly catching up with traditional dairy as a caffeinated beverage staple. The plant-based drink has exploded in… Read more

  • SKU rationalization is in. What does that mean for packaging partners?

    SKU rationalization is in. What does that mean for packaging partners?

    By Shefali Kapadia When Unilever’s new CEO Hein Schumacher took the helm last summer, he was ready to make sweeping changes to the consumer goods giant. One of these actions was reducing the number of SKUs in Unilever’s portfolio. This process, known as SKU rationalization, eliminates the lowest-margin product versions and sizes to improve profitability… Read more

  • Trucking companies think outside the box to build brand recognition

    Trucking companies think outside the box to build brand recognition

    By Shefali Kapadia When Sherri Garner Brumbaugh first looked into a NASCAR sponsorship for her trucking company, she wasn’t sure how to make it work. She wondered how a regional carrier would stack up against big national brands like Menards and Lowe’s. “It seemed like such a reach for a company like mine,” said Brumbaugh,… Read more

  • Energy drinks buzz with new designs and sustainable packaging

    Energy drinks buzz with new designs and sustainable packaging

    By Shefali Kapadia When energy drink manufacturers work with packaging supplier WestRock on projects such as rethinking their multipacks, they have a few requests.  “We see the ongoing ask of us as suppliers to do things better, faster, cheaper, more sustainable,” said John Perkins, vice president of global packaging systems at WestRock. It may seem… Read more