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  • Farmers Aren’t Keeping Up With Oat Milk Demand

    Farmers Aren’t Keeping Up With Oat Milk Demand

    By Shefali Kapadia “Oat milk latte!” “Cappuccino with oat milk!” A barista’s voice rises above the clamor of a café, as drinks appear on the counter. Scenes like this play out all across America today, with oat milk rapidly catching up with traditional dairy as a caffeinated beverage staple. The plant-based drink has exploded in Read more

  • SKU rationalization is in. What does that mean for packaging partners?

    SKU rationalization is in. What does that mean for packaging partners?

    By Shefali Kapadia When Unilever’s new CEO Hein Schumacher took the helm last summer, he was ready to make sweeping changes to the consumer goods giant. One of these actions was reducing the number of SKUs in Unilever’s portfolio. This process, known as SKU rationalization, eliminates the lowest-margin product versions and sizes to improve profitability Read more

  • Trucking companies think outside the box to build brand recognition

    Trucking companies think outside the box to build brand recognition

    By Shefali Kapadia When Sherri Garner Brumbaugh first looked into a NASCAR sponsorship for her trucking company, she wasn’t sure how to make it work. She wondered how a regional carrier would stack up against big national brands like Menards and Lowe’s. “It seemed like such a reach for a company like mine,” said Brumbaugh, Read more

  • Energy drinks buzz with new designs and sustainable packaging

    Energy drinks buzz with new designs and sustainable packaging

    By Shefali Kapadia When energy drink manufacturers work with packaging supplier WestRock on projects such as rethinking their multipacks, they have a few requests.  “We see the ongoing ask of us as suppliers to do things better, faster, cheaper, more sustainable,” said John Perkins, vice president of global packaging systems at WestRock. It may seem Read more

  • At the Panama Canal: Booking slots open up at a waterway on the mend

    At the Panama Canal: Booking slots open up at a waterway on the mend

    By Shefali Kapadia Visitors to the Panama Canal’s Miraflores Locks would have little indication something is amiss. The sun glistens on the water, which appears plentiful in the locks. Ships, carrying everything from containers to petroleum, await their turn. It’s an elegant dance — gates open, tugs pull the ship, water is pumped out and Read more

  • From Coke to Hershey, CPGs search for their sweet spot in pack size

    From Coke to Hershey, CPGs search for their sweet spot in pack size

    By Shefali Kapadia One pack, two pack, big pack, small pack. While CPG companies’ packaging strategies are far more complex than a Dr. Seuss book, the general principles hold true. As companies adjust or add pack sizes to meet changing consumer preferences, there are new implications from production to recycling. “They’re going to have to make Read more

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