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By Shefali Kapadia One pack, two pack, big pack, small pack. While CPG companies’ packaging strategies are far more complex than a Dr. Seuss book, the general principles hold true. As companies adjust or add pack sizes to meet changing consumer preferences, there are new implications from production to recycling. “They’re going to have to makeContinue reading “From Coke to Hershey, CPGs search for their sweet spot in pack size”

By Shefali Kapadia The “Made in China” label is ubiquitous in the United States, stamped on everything from industrial machinery to a pair of flip flops. But risks — from rising costs, to a trade war, to a pandemic — have prompted companies to rethink their relationships with suppliers and China. “We’ve realized that we put tooContinue reading “After years of ‘Made in China,’ supply chains consider alternatives”

By Shefali Kapadia From the outside, it appears an ordinary day at Mars’ headquarters, just across the border fromWashington, D.C., in Virginia. But inside the corporation, change is afoot. The CPG is gearing up for one of its biggest shifts since 2014, as a new CEO prepares to take the helm. Inevitably, some degree ofContinue reading “Mars Gears Up for a New CEO and Its Next Chapter”