By Shefali Kapadia Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last spring, Kellogg Canada ran a campaign that tapped into those memories. The food giant released nostalgic versions of cereal brands and their mascots, fromContinue reading “What’s old is new: Food and beverage brands put a modern spin on retro packaging”
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Why carriers, shippers use drop and hook in good times and bad
By Shefali Kapadia Shipper and carrier needs ebb and flow with the cycles of the market, but one particular service remains in high demand: drop and hook. The practice involves a carrier dropping off one trailer at a dock and attaching another pre-loaded one, rather than live loading. The programs are popular among carriers, drivers,Continue reading “Why carriers, shippers use drop and hook in good times and bad”
Does Size Matter? A Look at CPGs’ Largest Warehouses
By Shefali Kapadia About 60 miles west of Chicago, bricks are being laid for a 775,000-square-foot building. That facility, in 2025, will be home to a Kraft Heinz distribution center. The maker of Lunchables and Mac & Cheese deemed the facility “one of the largest automated CPG distribution centers in North America,” when it announced its $400 million investment to construct the warehouse.Continue reading “Does Size Matter? A Look at CPGs’ Largest Warehouses”
3 CPGs That Bucked Widespread Volume Declines
By Shefali Kapadia Grocery baskets are looking a little emptier these days. The majority of large food and beverage CPGs reported volume declines as they shared their latest quarterly financial results. Volume sales were down 2% YOY in mid-July across food and beverage, and average basket units were down 4.3% YOY, according to a CircanaContinue reading “3 CPGs That Bucked Widespread Volume Declines”
Hershey’s Work Model: Deep Work Mondays and Pizza Wednesdays
By Shefali Kapadia HERSHEY, Pa. — On a Thursday at Hershey’s headquarters these days, the building is neither empty nor full. A group filters into a small conference room for an in-person meeting and fills every chair. A bank of cubicles on the upper floor sits largely vacant, and the handful of employees sitting there speak toContinue reading “Hershey’s Work Model: Deep Work Mondays and Pizza Wednesdays”
A Look at PepsiCo’s Journey Inside Web3 and the Metaverse
By Shefali Kapadia CHICAGO — One morning in 2007, Kelly Ripa and Regis Philbin were hosting their TV show on ABC, discussing the debut of the iPhone. Talking on the phone through an iPod? “Ridiculous,” was Philbin’s conclusion. That bit was comedic then, and it still is now, but for a different reason. The TVContinue reading “A Look at PepsiCo’s Journey Inside Web3 and the Metaverse”
Costco, BJ’s Are ‘Winning With Consumers.’ Is That Also a Win for CPGs?
By Shefali Kapadia A hallmark of every Costco location — aside from food court hot dogs — is the club retailer’s immense grocery section. Multipacks of tortilla chips, jumbo boxes of cereal and big stacks of flavored water line the aisles. In today’s economy, the grocery section at club retailers has become even more popular due toContinue reading “Costco, BJ’s Are ‘Winning With Consumers.’ Is That Also a Win for CPGs?”
What’s Next in Mondelez’s M&A Spree? 5 Possibilities
By S.L. Fuller, Shefali Kapadia Word on the street is Mondelēz International has cash to burn, and it might be looking to burn it on M&A. But which CPG would be the Oreo maker’s main target? Axios reported — after observing an investor conference in Florida — that Hostess Brands “stands out as an attractiveContinue reading “What’s Next in Mondelez’s M&A Spree? 5 Possibilities”
Hershey Beefs Up Workforce, Leadership to Grow Salty Snacks Unit
By Shefali Kapadia Hershey plans to add employees and executives to its salty snacks division to support the growing segment, company leadership told analysts on the CPG’s Q4 earnings call last week. “One of our key strategic goals this year is really to integrate [and] scale our salty business,” CEO Michele Buck said on the call. “And so,Continue reading “Hershey Beefs Up Workforce, Leadership to Grow Salty Snacks Unit”
What Target’s Plan to Cancel Orders Means for CPGs
By Shefali Kapadia After months of building inventory to hedge against stockouts, some retailers now face the opposite problem: what to do with a glut of supply. In June, Target announced plans to “right-size its inventory, ” which included markdowns and cancellations of some orders. The actions to right-size will continue for the rest ofContinue reading “What Target’s Plan to Cancel Orders Means for CPGs”
SHEFALI KAPADIA 